CoachUp Announces International Expansion

For Immediate Release
Boston, MA, September, 2019

CoachUp, the top U.S. sports coaching platform, announced today the company is expanding its services to Canada. This expansion—with a focus on the Toronto market—is effective immediately with plans to expand into other key Canadian markets in the near future.

“Our expansion into Canada marks a milestone for CoachUp, and we couldn’t be more thrilled to offer our services to this new audience of coaches and athletes,” said CoachUp CEO, John Kelley. “We’ve been the leader in the U.S. for the past seven years, and we’re ready to disrupt the Canadian sports market with our innovative platform.”

Founded in 2012 by sports tech entrepreneur, Jordan Fliegel, CoachUp is a platform for coaches and athletes to connect for sports training and serves as a business management tool for coaches. Backed by sports superstars including NBA champion and MVP, Stephen Curry, Super Bowl champion and MVP, Julian Edelman, and NHL Hall of Famer, Cam Neely, CoachUp’s revolutionary platform has quickly become the top sports coaching provider in the $17 billion industry.

Just like in the U.S., Canadian athletes now have the ability to find local coaches by entering their postal code and sport on either CoachUp’s website or app. Coaches on the platform offer individual training, small group training, online training and camps/clinics. In the U.S., CoachUp has 15,000 registered coaches in 30+ sports, in all 50 states.

“This expansion is a natural next move for us,” said Kelley. “We’ve established ourselves as the go-to platform for coaching services in the U.S., and we plan to follow that same formula to become the dominant player in Canada as well.”

The company will be offering coaching services in its top sport categories initially, with plans to expand to match its U.S. portfolio of 30+ sports in the upcoming months.

“Our aim is to provide the most efficient and effective experience possible for all coaches and athletes, worldwide,” Kelley said, “and this expansion is the next step in getting us there.”


CoachUp is a service that connects athletes with private coaches in 30+ sports. As the nation’s leading private coaching provider with over 15,000 coaches in every sport, all across America, we aim to provide every athlete who comes to us the opportunity to find a coach who can take their game to Another Level™.

Contact: Tarah Novak

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