CoachUp is the leading platform for connecting athletes with private coaches. Our mission is to help athletes unlock their full potential through personalized training. The CoachUp Training Center is our state-of-the-art facility dedicated to providing top-tier athletic development programs for youth athletes of all ages and skill levels.
We're seeking a highly motivated and experienced GM - Sports Programming to lead and expand our athletic development programs at our Woburn, MA training center. This pivotal role offers the opportunity to drive the comprehensive oversight of all youth sports programs, from conceptualization and implementation to marketing, business reporting, and strategic expansion to future locations.
If you possess a deep understanding of youth sports development, exceptional leadership skills, strong business acumen, and a passion for fostering a positive and impactful environment for young athletes, we encourage you to apply.
Key Responsibilities:
- Program Development & Oversight
- Design, develop, and implement a diverse portfolio of high-quality youth sports programs (e.g., clinics, camps, leagues, specialized training) across various sports, catering to different age groups and skill levels.
- Ensure all programs align with CoachUp's brand values, emphasizing athlete development, safety, and fun.
- Continuously evaluate program effectiveness, gather feedback, and make data-driven adjustments to optimize offerings.
- Oversee the recruitment, training, and coordination of a team of passionate and skilled coaches and program staff.
- Establish and maintain high standards for coaching quality, curriculum delivery, and athlete experience.
- Marketing & Promotion
- Develop and execute comprehensive marketing strategies to promote youth sports programs, drive enrollment, and build brand awareness within the local community and beyond.
- Collaborate with the CoachUp marketing team to leverage digital marketing, social media, local partnerships, and events.
- Identify and pursue strategic partnerships with schools, youth sports organizations, and community groups to expand program reach.
- Represent CoachUp at community events, sports expos, and parent information sessions.
- Business & Financial Management
- Develop and manage program budgets, ensuring financial targets are met or exceeded.
- Monitor key performance indicators (KPIs) related to enrollment, revenue, retention, and customer satisfaction.
- Generate regular reports on program performance, providing insights and recommendations to senior leadership.
- Identify opportunities for revenue growth and cost optimization.
- Manage registration processes, payment systems, and customer service inquiries related to programs.
- Facility & Operations Management
- Work closely with facility management to ensure optimal utilization of training center space and resources for all programs.
- Oversee scheduling, equipment needs, and general operational logistics for all youth sports programming.
- Ensure compliance with all safety regulations, policies, and procedures.
- Team Leadership & Development
- Recruit, hire, train, and mentor a high-performing team of program coordinators, coaches, and support staff.
- Foster a positive, collaborative, and professional work environment.
- Conduct regular performance reviews and provide constructive feedback to team members.
- Strategic Growth & Expansion
- Play a key role in the strategic planning and execution of expanding youth sports programming to new CoachUp training center locations.
- Develop scalable program models and operational procedures for multi-location deployment.
- Conduct market research to identify potential new markets and opportunities.
Qualifications:
- Bachelor's degree in Sports Management, Recreation Management, Business Administration, Marketing, Education, or a related field.7+ years of progressive experience in youth sports programming, recreation management, or a related field, with at least 3-5 years in a leadership or directorial role.
- Proven track record of successfully developing, launching, and growing youth sports programs.
- Strong understanding of youth athletic development principles, coaching methodologies, and age-appropriate training.
- Demonstrated experience in marketing and promoting sports programs, including digital and traditional channels.
- Excellent business acumen with experience in budget management, financial reporting, and P&L responsibility.
- Exceptional leadership, team-building, and interpersonal skills.
- Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in using business software (e.g., Microsoft Office Suite, CRM systems, registration platforms).
- Passion for youth sports and a commitment to creating positive and impactful experiences for young athletes.
- Ability to work flexible hours, including evenings and weekends, as required by program schedules.
What CoachUp Offers
- The opportunity to make a significant impact on the lives of young athletes.
- A dynamic, collaborative, and fast-paced work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- The chance to be part of a leading company in the sports tech industry.
Interested candidates are invited to submit their resume and a cover letter to careers@coachup.com outlining their qualifications and experience relevant to this role. Please highlight your experience in youth sports programming, marketing, and business management.
