About Us

CoachUp is a service that connects athletes with private coaches. We believe that private coaching is the secret to reaching the next level in sports + life.

With thousands of coaches across the country, and hundreds of training sessions happening every day, we are the nation's leading private coaching company. We are also a team of athletes and coaches, including our founders, Jordan Fliegel (basketball) and Arian Radmand (sailing). And we are dedicated to our mission: help kids change the trajectory of their lives through sports.

Welcome to Coachup

I founded CoachUp in 2011 because private coaching transformed my life, and I wanted to make it available to kids everywhere. Thanks to one-on-one instruction, I progressed from being an average basketball player as a high school freshman to playing at the collegiate and professional level.

The terrific experiences I've had - playing the game I love, making life-long friends, experiencing foreign cultures - all became possible thanks to Greg Kristof, my private coach. Our work together not only developed my skills, but also strengthened my confidence, character, and work ethic, both on and off the court.

Today, I'm proud to be a private coach myself. Helping the next generation of athletes achieve their dreams has been equally as gratifying as my athletic career. And I'm not alone. Thousands of coaches are using CoachUp to connect with and train athletes across the country. My personal experience is just one example of the power of private coaching to change the trajectory of someone's life.

Further Reading

To read stories of how private coaches have transformed the games - and the lives - of world-class athletes such as Tom Brady, Dirk Nowitzki, and Jose Fernandez, take a look at my eBook, Reaching Another Level.

"Reaching Another Level is unlike anything else in print, and ought to be tucked away in every gym bag."

- C. Michael Curtis, Atlantic Monthly
Jordan Fliegel

But the real question is, what will your story be?

On behalf of the team here at CoachUp, I'm excited to help you reach Another Level™.

Jordan Fliegel signature
Jordan Lancaster Fliegel

CoachUp Founder and Coach