About Us

CoachUp is a service that connects athletes with private coaches. We believe that private coaching is the secret to reaching the next level in sports + life.

With thousands of coaches across the country, and hundreds of training sessions happening every day, we are the nation's leading private coaching company. We are also a team of athletes and coaches, including our founders, Jordan Fliegel (basketball) and Arian Radmand (sailing). And we are dedicated to our mission: help kids change the trajectory of their lives through sports.

Welcome to Coachup

I founded CoachUp in 2011 because private coaching transformed my life, and I wanted to make it available to kids everywhere. Thanks to one-on-one instruction, I progressed from being an average basketball player as a high school freshman to playing at the collegiate and professional level.

The terrific experiences I've had - playing the game I love, making life-long friends, experiencing foreign cultures - all became possible thanks to Greg Kristof, my private coach. Our work together not only developed my skills, but also strengthened my confidence, character, and work ethic, both on and off the court.

Today, I'm proud to be a private coach myself. Helping the next generation of athletes achieve their dreams has been equally as gratifying as my athletic career. And I'm not alone. Thousands of coaches are using CoachUp to connect with and train athletes across the country. My personal experience is just one example of the power of private coaching to change the trajectory of someone's life.

Learn how to apply the benefits of private coaching to your entire life

"Coaching Up! is about inspiring those who matter to you to achieve peak performance. Whether you are a coach, a business leader, a civic activist, a teacher, a counselor, or a parent, this book will offer you a powerful, highly effective way to connect to the people you care about…"

Learn More
Jordan Fliegel

But the real question is, what will your story be?

On behalf of the team here at CoachUp, I'm excited to help you reach Another Level™.

Jordan Fliegel signature
Jordan Lancaster Fliegel

CoachUp Founder and Coach