William Ritter, Tyler, TX Running Coach

William Ritter

Fly Tri Racing


Background Check Verified

Learn More

I help runners reach their next level through trust and consistent communication. View all coaching experience

Questions for Coach William?
Message Coach
Fast Response Rate:
The percentage of time William Ritter responded to client inquiries within 48 hours in the last 3 months.
Training Locations
Training Locations
  1. Dallas, TX
  2. Tyler, TX
  3. Fort Worth, TX

Coach is willing to travel up to 25 miles


Consultation Package
Online Training for a single athlete

$1 for 60 minute initial consult to review options for my one-to-one coaching and other services with Fly Tri Racing, that may be the best fit for you. Please be sure to have Google Meets installed on your phone, tablet,... See More

Session Length: 1 hour

$1 1 session + applicable fees

Book Now
One on One In Person
In-Person Training for a single athlete

One on One in person session. My specialties are running, swimming, and cycling. I have a experience as a former personal trainer as well. My time is limited for in person training, This is offered in the Tyler, TX area un... See More

Session Length: 1 hour

$70 1 session + applicable fees

Book Now
Online Running Silver 1:1 Personal Coaching
Online Training for a single athlete

Online 1:1 personal running coaching. The silver package includes a weekly review analysis and feedback. Detailed training plans, that includes field testing and defined training intensity with appropriate training zones b... See More

Session Length: 4 weeks

$99 1 session + applicable fees

Book Now
Online Running GOLD 1:1 Personal Coaching
Online Training for a single athlete

Online 1:1 personal running coaching. The gold package includes unlimited athlete to coach communication and unlimited schedule adjustments based on feedback and events that may occur in life. Detailed training plans, that... See More

Session Length: 4 weeks

$149 1 session + applicable fees

Book Now
  • University of Texas--Tyler (TX)

  • 11 years

  • Qualified Private Coach
    Passed Coach Course

  • Adults, Kids, Teenagers

  • Middle Distance, Marathon, Long Distance, Cross Country

  • Stride, Pacing, Gait, Form, Breathing


  • University of Texas--Tyler (TX)

  • 11 years

  • Qualified Private Coach
    Passed Coach Course


  • Adults, Kids, Teenagers

  • Middle Distance, Marathon, Long Distance, Cross Country

  • Stride, Pacing, Gait, Form, Breathing

More About Coach William

I have over 26years experience competing in endurance sports and 13 years coaching and training athletes at all levels from the beginners, intermediate runners and triathletes to high level high school cross country/track runners to aspiring and professional triathletes. I am the Head Coach of Fly Tri Racing, LLC. My specialties include coaching triathletes (sprint triathlons to Ironman) and Runners (typically 5k to Marathon, from Beginner/Intermediate athletes, elite amateur's and some pro's. Also, I have a specialty in cross country / track (400/800m & up). My coaches I partner with include Bonnie Caulfield, Kevin Green, and Garrett Mayeaux.

Fly Tri Racing, LLC, Head Coach/Owner
USATF Level 2 Endurance
USATF Cross Country Specialist
USA Triathlon Coach Level 1: Focus Areas Long Course, Short Course, and Youth & Junior athletes.
USA Cycling Coach
Ironman U Coach
Tri Sutto Coaching Certified
TrainingPeaks Level 2 Coach
TrainingPeaks Power Certified Coach

Lifelong Runner / Triathlete since age 12.
5 X USA Triathlon All American
2015 Ironman "Gold" Athlete
70.3 PR 4:19
Olympic Distance PR 2:02
5K PR 15:58, 16:11 @ 34 Year old
3200M PR 9:58, 10:02 @ 33 Year old
Half Marathon PR 1:15:20
Former NCAA DIII Cross Country/Track at ETBU & UT Tyler

My background is strong in the endurance sports world including 25 years competitive experience competing in endurance sports, particularly triathlon, running, and some cycling. I started competing in triathlon in 2007 as a novice after collegiate running, moving up the ranks racing in the elite-amateur division in triathlon. I still run competitive and I began running when I was just 12 years old on a consistent basis. All of my coaching is detailed and based on the individual, which includes an extensive athlete assessment, combined with years of experience and coupled with knowledge to help you reach your goals. Throughout the duration of your training we will meet and talk in person or virtually for performance and technical analysis. With this comes knowing my clients inside and outside the sport rather than just giving them a plan. I am more a of a hands on coach and getting to know my clients through their training sessions and feedback. Communication is the key between the coach and the athlete to reaching goals and staying injury free. My commitment to you is to do all I can to help you reach your goals.

Action Photos

Client Reviews

Coach William has made running fun for me again. It's easy to stay consistent with the workouts when they stay varied and fun. For the longest time I thought that running hard and fast during EVERY run was going to produce the best results but in the 2 months that I have been working with him I have felt and seen more growth through the data than before and with no "burnout" effect. I look forward to continuing my training with him.

I have enjoyed being coached by Coach William for 3 years, after 20 years of doing triathlon. He has enabled me to stay healthy and to improve my performance and reach my goals. Coach William provides excellent guidance and feedback. He pushes me but not to the point of over doing. I can also seek advice on training and racing and he is always available. I would highly recommend his services!
When I started with Coach Ritter, I could barely run a 5k. Now I am doing half Ironman distances and have completed 4 in 2 years. This is from a nonathletic background and starting over the age of 40. I could not have done it without his guidance. Definitely worth every penny!
As a busy college student, I was worried that my schedule would prevent me from achieving my athletic goals. Coach Ritter has worked with me and personally designed a training plan that fits my life, and the results I’ve seen in only 4 months have been unreal. Definitely would recommend FTR to everyone who wants their training to be engineered for them.
Hey Coach Ritter! Yesterday I ran at the National Cross Country meet for NCAA Division II where I got 170th and my team got 24th. I wanted thank you for everything you did to help me to get to this point. Your coaching made it possible for me to run at the next level and helped me find Mississippi College where I feel so at home. I'm truly grateful without you this never would have been accomplished.
Over the past 4 years I have been an athlete coached by William and a young coach developing under his guidance. During the time of being his athlete I always had a busy and hectic schedule balancing school, work, training, and Corps of Cadets activities at Texas A&M University. He was always exceptional at listening to my last minute and sudden changes of schedule. Then when my training needed adjusting due to those schedule changes, he was great about making those adjustments right away. As an athlete this made me feel of importance and encouraged me to get the workouts completed. On another end of things he took a decent athlete in both the running and swimming disciplines and turned the individual into a professional triathlete. This was a goal that I didn’t realize I wanted until being coach by William Ritter. He was able to unlock a potential that I didn’t even recognize in myself through great athlete development skills. While working with him as a colleague he has consistently gone that extra mile, or done whatever was needed to get the job done in a most professional manner. I was the first coach he brought on under his independent FlyTri Racing brand, so I have seen the hard work he has put into this company in order for it to be where it is today. Though he possesses many great traits, what’s most impressive is his can-do attitude, always positive, taking initiative, example of a true servant leader at FlyTri Racing. William is a person of the highest integrity and work ethic. He has and continues to always puts the needs of others before his own.
Coach William Ritter has been my coach for the past year and a half now. Without his guidance I would not have reached the success I had this past high school track season and I would not have the knowledge of running I obtained. His extensive awareness of the running world is constantly growing as he continues to gain more insight into the sport. I admire his willingness to go above and beyond to further advance himself in the running community. The knowledge and wisdom he has already imparted on me has made me substailly smarter on the course and in my own life. Through the use of Training Peaks he has taught me the value of consistency and attention to detail in my training. Coach Ritter has always uploaded workouts in a timely manner and has always been flexible with my personal schedule to ensure I reach my maximum potential. The workouts Coach Ritter composes have impeccable detail that are personalized for each athlete through the use of running zones, descriptions, time intervals, and any resource available to him. A stopwatch doesn’t lie and this year alone my time in the two mile has dropped by a full minute and I qualified for the UIL State Track meet. However, I am not the only one making progress and passing limits. Coach Ritter coaches a numerous amount of athletes. Some are in high school trying to compete at the next level like myself and others are adults trying to run a marathon, complete a triathlon, or better themselves by becoming more active. No matter the situation Coach Ritter has each athlete’s best interest at heart and under his instruction are guaranteed to reach their goals.
Before i worked with William I had a plan that would change based on my mood or what I felt like doing that day. If I was lucky I might get the workout right. The whole key with William as your coach is he is not your typical coach. He wants you to succeed and has the gift to call you out. I won a raffle with William but scored a million with William as my coach. He is someone I can ask questions to and I know he will lead me in the right direction. It is not like he knows it all, but he does have a broad knowledge and continues to do his homework to know what you need when you need it. I like having the accountability as my partner/coach like William because he has my best interest at heart. I considered other coaches and one whose camp I went to and I felt like the kid behind the 8-ball, because I did not know or feel like i was getting to know what training was all about. I recommend William whenever I can.
I have loved your coaching. You are timely with planning workouts, you are easily reachable for answering questions, and providing quick feedback from workouts. You prove very individualized instruction and coaching and not just plugging from a generic plan. Your swimming instruction has been terrific! You really broke down. my issues and dramatically reduced my swimming workload to what I could actually do without having a huge struggle. You taught me how to race. You got me faster and stronger, and of course I have made significant improvements at all distances. We nailed most of the 6 month plan to the marathon. I love the fact you don't mince words! I appreciate direct and to the point communication and you fit the bill perfectly there.
When I started training for my first marathon I got nervous about being able to finish. I visited with a few other coaches before going with William. Initially, I was looking to only being able to finish the marathon but in the two short months of training I have PR'd my 5k and my half marathon twice, two months in a row! I'm gaining confidence each weekend that I'll be able to cross the finish line of my first marathon that has been my goal for 2015 after really just starting to run this past year. Can't wait to see what the future holds for Fly Tri Racing.
Share This Coach

CoachUp's Got Your Back
  • Runs Sex Offender screening on every coach
  • Ensures high quality coaches with verified reviews
  • 100% money back guarantee
  • Offers 24/7 support and helpful Athlete Advisors
  • Easy payments via credit card, no need for cash
  • Provides convenient scheduling with calendar integration
  • Enables automated reminders before training sessions
  • Captures post-session feedback directly from your coach

Questions? We can help.

Message Coach