William Ritter, Tyler, TX Running Coach

William Ritter


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"I build athletes up through trust and consistent communication to generate performance gains through structure, knowledge, and education, so that they may reach their potential." View all coaching experience

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The percentage of time William Ritter responded to client inquiries within 48 hours in the last 3 months.
Training Locations
Training Locations
  1. Dallas, TX
  2. Tyler, TX
  3. Fort Worth, TX

Coach is willing to travel up to 10 miles


Consultation Package
Online Training for a single athlete

$1 for 30 minute initial consult to review options for my one-to-one coaching and other services with Fly Tri Racing, that may be the best fit for you. Please be sure to have Google Meets installed on your phone, tablet,... See More

Session Length: 1 hour

$1 1 session + one-time fee

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One on One
In-Person Training for a single athlete

One on One in person session. My specialties are running, swimming, and cycling. I have a experience as a former personal trainer as well. My time is limited for in person training, I have more availability in the summer. ... See More

Session Length: 1 minute

$60 1 session + one-time fee

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Running Silver 1:1 Personal Coaching
Online Training for a single athlete

Online 1:1 personal triathlon coaching. The silver package includes a weekly review analysis and feedback. Detailed training plans, that includes field testing and defined training intensity with appropriate training zones... See More

Session Length: 4 weeks

$99 1 session + one-time fee

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Running GOLD 1:1 Personal Coaching
Online Training for a single athlete

Online 1:1 personal triathlon coaching. The gold package includes unlimited athlete to coach communication and unlimited schedule adjustments based on feedback and events that may occur in life. Detailed training plans, th... See More

Session Length: 4 weeks

$129 1 session + one-time fee

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Running Bronze 1:1 Personal Coaching
Online Training for a single athlete

Online 1:1 personal coaching. The bronze package includes appropriate field testing for defined training zones. Monthly review and analysis of training. Race strategy for your A race. Monthly schedule adjustments. This ben... See More

Session Length: 4 weeks

$69 1 session + one-time fee

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  • University of Texas--Tyler (TX)

  • 11 years

  • Qualified Private Coach
    Passed Coach Course

  • Adults, Kids, Teenagers

  • Middle Distance, Marathon, Long Distance, Cross Country

  • Stride, Pacing, Gait, Form, Breathing


  • University of Texas--Tyler (TX)

  • 11 years

  • Qualified Private Coach
    Passed Coach Course


  • Adults, Kids, Teenagers

  • Middle Distance, Marathon, Long Distance, Cross Country

  • Stride, Pacing, Gait, Form, Breathing

More About Coach William

I have over 24 years experience competing in endurance sports and 10 years coaching and training athletes at all levels from the beginners, intermediate runners and triathletes to high level high school cross country/track runners to aspiring and professional triathletes. currently coach with Fly Tri Racing as the owner/Head Coach. In addition, I'm the Head Cross Country and Boys Track & Field Coach at Cumberland Academy. My specialities coaching triathletes (sprint triathlons to Ironman) and Runners (typically 5k to Marathon, from Beginner/Intermediate athletes, elite amateur's and some pro's. Also, I have a speciality in cross country / track (400/800m & up).

USATF Level 2 Endurance
USATF Cross Country Specialist
USA Triathlon Coach
USA Cycling Coach
Ironman U Coach
TrainingPeaks Level 2 Coach

Lifelong Runner / Triathlete since age 12.
5 X USA Triathlon All American
2015 Ironman "Gold" Athlete
70.3 PR 4:19
Olympic Distance PR 2:02
5K PR 15:58, 16:11 @ 34 Year old
3200M PR 9:58, 10:02 @ 33 Year old
Half Marathon PR 1:15:20
Former NCAA DIII Cross Country/Track at ETBU & UT Tyler


My background is strong in the endurance sports world including 24 years competitive running experience and 10 years experience in triathlon. I started competing in triathlon in 2007 as a novice after collegiate running, moving up the ranks racing in the elite-amateur division in triathlon. I still run competitively. All of my coaching is detailed and based on the individual, which includes an extensive athlete assessment . Throughout the duration of your training we will meet in person or virtually for performance and technical analysis. Achieving your goals is my priority.

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Client Reviews

Over the past 4 years I have been an athlete coached by William and a young coach developing under his guidance. During the time of being his athlete I always had a busy and hectic schedule balancing school, work, training, and Corps of Cadets activities at Texas A&M University. He was always exceptional at listening to my last minute and sudden changes of schedule. Then when my training needed adjusting due to those schedule changes, he was great about making those adjustments right away. As an athlete this made me feel of importance and encouraged me to get the workouts completed. On another end of things he took a decent athlete in both the running and swimming disciplines and turned the individual into a professional triathlete. This was a goal that I didn’t realize I wanted until being coach by William Ritter. He was able to unlock a potential that I didn’t even recognize in myself through great athlete development skills. While working with him as a colleague he has consistently gone that extra mile, or done whatever was needed to get the job done in a most professional manner. I was the first coach he brought on under his independent FlyTri Racing brand, so I have seen the hard work he has put into this company in order for it to be where it is today. Though he possesses many great traits, what’s most impressive is his can-do attitude, always positive, taking initiative, example of a true servant leader at FlyTri Racing. William is a person of the highest integrity and work ethic. He has and continues to always puts the needs of others before his own.
Coach William Ritter has been my coach for the past year and a half now. Without his guidance I would not have reached the success I had this past high school track season and I would not have the knowledge of running I obtained. His extensive awareness of the running world is constantly growing as he continues to gain more insight into the sport. I admire his willingness to go above and beyond to further advance himself in the running community. The knowledge and wisdom he has already imparted on me has made me substailly smarter on the course and in my own life. Through the use of Training Peaks he has taught me the value of consistency and attention to detail in my training. Coach Ritter has always uploaded workouts in a timely manner and has always been flexible with my personal schedule to ensure I reach my maximum potential. The workouts Coach Ritter composes have impeccable detail that are personalized for each athlete through the use of running zones, descriptions, time intervals, and any resource available to him. A stopwatch doesn’t lie and this year alone my time in the two mile has dropped by a full minute and I qualified for the UIL State Track meet. However, I am not the only one making progress and passing limits. Coach Ritter coaches a numerous amount of athletes. Some are in high school trying to compete at the next level like myself and others are adults trying to run a marathon, complete a triathlon, or better themselves by becoming more active. No matter the situation Coach Ritter has each athlete’s best interest at heart and under his instruction are guaranteed to reach their goals.
Before i worked with William I had a plan that would change based on my mood or what I felt like doing that day. If I was lucky I might get the workout right. The whole key with William as your coach is he is not your typical coach. He wants you to succeed and has the gift to call you out. I won a raffle with William but scored a million with William as my coach. He is someone I can ask questions to and I know he will lead me in the right direction. It is not like he knows it all, but he does have a broad knowledge and continues to do his homework to know what you need when you need it. I like having the accountability as my partner/coach like William because he has my best interest at heart. I considered other coaches and one whose camp I went to and I felt like the kid behind the 8-ball, because I did not know or feel like i was getting to know what training was all about. I recommend William whenever I can.
I have loved your coaching. You are timely with planning workouts, you are easily reachable for answering questions, and providing quick feedback from workouts. You prove very individualized instruction and coaching and not just plugging from a generic plan. Your swimming instruction has been terrific! You really broke down. my issues and dramatically reduced my swimming workload to what I could actually do without having a huge struggle. You taught me how to race. You got me faster and stronger, and of course I have made significant improvements at all distances. We nailed most of the 6 month plan to the marathon. I love the fact you don't mince words! I appreciate direct and to the point communication and you fit the bill perfectly there.
When I started training for my first marathon I got nervous about being able to finish. I visited with a few other coaches before going with William. Initially, I was looking to only being able to finish the marathon but in the two short months of training I have PR'd my 5k and my half marathon twice, two months in a row! I'm gaining confidence each weekend that I'll be able to cross the finish line of my first marathon that has been my goal for 2015 after really just starting to run this past year. Can't wait to see what the future holds for Fly Tri Racing.
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