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17 years
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Qualified Private Coach
Passed Coach Course
Rafael H.
Basketball
SILVER
Background Check Verified
Learn MoreThis coach has passed an identification, basic background, and sex offender check.
Experienced coach helping athletes ages 9-18 build confidence, discipline, and performance through data-informed training and personalized skill development. View all coaching experience
Training Locations
Coach is willing to travel up to 50 miles
Packages
In-Person Training
for a single athlete
1 session package with Coach Rafael. 60 minute session length
Session Length: 1 hour
$70 1 session + applicable fees
Recommended
In-Person Training
for a single athlete
3 session package with Coach Rafael. 60 minute session length
Session Length: 1 hour
$190 3 sessions ($63/ea) + applicable fees
In-Person Training
for a single athlete
5 session package with Coach Rafael. 60 minute session length
Session Length: 1 hour
$300 5 sessions ($60/ea) + applicable fees
In-Person Training
for up to 2 athletes
Reduced-rate session for two athletes training together. The lesson includes competitive reps, shared skill drills, and individual feedback for each player. All sessions are adjusted to match each athlete's skill level a... See More
Session Length: 1 hour
$90 1 session + applicable fees
In-Person Training
for up to 2 athletes
Reduced-rate package for two athletes training together over three sessions. Lessons include competitive reps, shared skill drills, and individual feedback for each player. All sessions are adjusted to match each athlete... See More
Session Length: 1 hour
$260 3 sessions ($87/ea) + applicable fees
In-Person Training
for up to 2 athletes
Reduced-rate package for two athletes training together over five sessions. Training emphasizes competitive reps, shared drills, and individualized feedback while building skill progression over multiple workouts. Sessio... See More
Session Length: 1 hour
$400 5 sessions ($80/ea) + applicable fees
Online Training
for a single athlete
Remote one-on-one training session focused on targeted skill development and individualized instruction. The lesson includes structured drills, guided coaching, and personalized feedback to address specific areas of improv... See More
Session Length: 45 minutes
$40 1 session + applicable fees
Online Training
for a single athlete
Remote training package focused on reinforcing fundamentals and addressing specific areas of improvement. Sessions include structured skill work, guided instruction, and individualized feedback. Training is tailored to t... See More
Session Length: 45 minutes
$114 3 sessions ($38/ea) + applicable fees
Online Training
for a single athlete
Remote training package designed to build skill progression over multiple sessions. Lessons emphasize focused skill development, structured drills, and individualized feedback to support measurable improvement. Each sess... See More
Session Length: 45 minutes
$180 5 sessions ($36/ea) + applicable fees
Online Training
for a single athlete
Comprehensive remote training package for athletes committed to long-term development. Sessions focus on building consistent habits, refining skills, and improving decision-making through structured instruction and person... See More
Session Length: 45 minutes
$340 10 sessions ($34/ea) + applicable fees
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Adults, Kids, Teenagers
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Guard, Forward, Center
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Shooting, Rebounding, Reading the Floor, Post Moves, Pick and Roll, Passing, Moving Without the Ball, Footwork, Defense, Ball Handling, Attacking the Rim
Credentials
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17 years
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Qualified Private Coach
Passed Coach Course
Services
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Adults, Kids, Teenagers
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Guard, Forward, Center
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Shooting, Rebounding, Reading the Floor, Post Moves, Pick and Roll, Passing, Moving Without the Ball, Footwork, Defense, Ball Handling, Attacking the Rim
More About Coach Rafael
Over 15 years of coaching experience in Los Angeles, training athletes 9-18 across high school teams and private settings. I've coached at top tier programs and worked for 8 years at Coach Harvey Kitani's renowned summer camps. My core philosophy blends tempo and pressure defense with strategic offensive spacing. In recent years, I've integrated performance analytics into my coaching, using shot charts, efficiency graphs, and progress tracking to help players visualize and improve their development. This data-driven approach makes each workout purposeful and measurable, helping athletes reach the next level.
Former Defensive Player of the Year and 2nd-Team All-League selection at Santa Barbara High School. Played one year of junior college basketball before beginning my coaching career at just 19 years old. As a coach at Santa Monica High School, I helped lead the team to a CIF Championship, Regional Title and State Runner-Up finish. My background as a defensive minded player continues to shape my coaching style, teaching athletes how to compete with intensity, discipline, and purpose on both ends of the court.
Each session is thoroughly tailored to the athlete's age, experience, and goals. We begin with dynamic stretching to activate key muscle groups and prevent injury, followed by a high-intensity skills segment focused on ball handling, footwork, finishing, or shooting-depending on the player's needs.
Sessions are both physically demanding and mentally challenging, pushing athletes towards autonomy by strengthening their ability to read and react in game situations. I regularly incorporate decision-making drills and situational breakdowns that mimic live game flow, with an emphasis on defensive awareness and offensive spacing.
For players working through specific challenges, like inconsistent shooting mechanics, we can dedicate time to skill correction using proven technique and progression based drills.
Sessions end with static stretching and recovery work to reinforce muscle memory and reduce post workout soreness.
Optional: For players on a long-term training plan, I offer data tracking to monitor performance trends and ensure progress over time. However, I don't recommend using this for one-off sessions, it's most effective when built into a structured development program.
Action Photos
Client Reviews
Rigo (CoachUp client)
Rafael is an excellent coach. From the very first lesson I could see my 14 year old improvement. The kid is very happy with coach Rafael’s knowledge and patience. If you have a kid that wants to improve his basketball skills, Rafael is the coach.
Elena Barajas/Client (Testimonial)
My son loves to do basketball training with Coach Hernandez. He is a great coach and helps develop his skills and learn technique, and keep him ready and prepared for when the season begins. Coach Hernandez is always friendly and is a dedicated coach/trainer. I appreciate his enthusiasm and great attitude with not only my son but with all the youth.
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