James Fleurimond, Murray, UT Basketball Coach

James Fleurimond




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Certified Basketball Skill Enhancement Trainer View all coaching experience

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Training Locations
Training Locations
  1. 4892 S Commerce Dr, Murray, UT

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Personal Training
In-Person Training for a single athlete

Our Personal Training sessions are smaller and highly concentrated. We advocate for skill enhancement as a dynamic process aimed at acquiring a diverse range of abilities, rather than simply repeating identical workouts. T... See More

Session Length: 50 minutes

$60 1 session + applicable fees

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  • Johnson and Wales University (RI)

  • 9 years

  • Qualified Private Coach
    Passed Coach Course

  • Adults, Kids, Teenagers

  • Guard, Forward, Center

  • Agility, Shooting, Rebounding, Reading the Floor, Post Moves, Pick and Roll, Passing, Moving Without the Ball, Footwork, Defense, Ball Handling, Attacking the Rim


  • Johnson and Wales University (RI)

  • 9 years

  • Qualified Private Coach
    Passed Coach Course


  • Adults, Kids, Teenagers

  • Guard, Forward, Center

  • Agility, Shooting, Rebounding, Reading the Floor, Post Moves, Pick and Roll, Passing, Moving Without the Ball, Footwork, Defense, Ball Handling, Attacking the Rim

More About Coach James

Certified Basketball Skills Trainer/. Club Director and Coach of Salt Lake Basketball Club. I've been coaching as well as doing Private/ Small Group Sessions for 9 years. Certified USA Basketball Coach & I'm Possible Skill Enhancement Trainer. I conduct my sessions and practice out of a great facility; Cottonwood Heights Recreational Center. Current Freshman Boys Head Coach at Jordan High.

-Ranked #1 on the Coach Up Leader Board for Basketball Coaches in the State of Utah
-Walked on to College Basketball Team
-Multiple Church League Basketball Championships. Earning the most valuable player award.
-High School Varsity Basketball Team Captain
-High school record for the most 3-pointers made in one half (6).

All Sessions run for about 55mins ( Virtual Lessons 35min ). It's best when the client comes into a session warmed up and stretched out. Unless the client wants to work on a specific area of their game, I generally look to do an assessment during the 1st session on their Ball Handling, Shooting, Footwork, Agility, and Balance.

My training style is designed to:
-Identify areas where the athlete is weak and develop ways to enhance their skills and abilities
-Build confidence by encouraging my student to succeed and to take control of difficult situations
-Enhance self-esteem by encouraging and supporting players on all levels
-Develop discipline by thoroughly training your body and mind in the principles of basketball

When an athlete comes in to train with me, the focus is to find weaknesses and bridge the gap to mastery. We don’t spend time showcasing strengths. Instead, set out to master one of 600+ skills every session. And in that pursuit, we develop and groom players with the mindset, understanding, and ability needed to compete to their fullest potential.

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Client Reviews

Coach James is an exceptional trainer. My son's confidence, a challenge he'd been grappling with, has seen notable improvement. His technique and stamina have also made marked progress. Coach James not only rekindled my son's love for basketball but also sharpened his mental and technical skills. Without a doubt, I wholeheartedly recommend Coach James.

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Great coach. Focuses on the basics

Great coach!!! We have only done a few lessons and in that short time I have seen great improvement in my sons skills

My son is 16 and starts on his varsity high school basketball team. After 2 sessions with James, he has made incredible improvement. James is an incredible trainer.

Coach James is very focused with basics enabling his players to adapt a solid base and understanding of the game of Basketball!

Great session. Very effective!

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Great coach, my son has really learned good format

James is really knowledgeable and great at working with my two boys.

Coach James is awesome!

Coach James has performed as expected. The session is filled with several skill building exercises and he works the athlete out very well. He's positive and listens to feedback from parents. I am taking a patient approach for results.

James is awesome and patient!

Coach James is great! My son’s skills have improved after one session.

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Coach James helped my 10 year old with his shooting form and other basic skills necessary to improve correctly. Highly recommended.

good coach

Did a great job

Coach James provides sound feedback and creates the exact drills needed to help develop my son’s skills. You will not find a better coach.

Coach James is amazing! My child had never been involved with basketball but just after two practices my son is loving it and gets a real workout!! I recommend coach James to everyone!!!!

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James has helped my son have a better shot, more confidence in a game and overall skill set. He is on time, reliable, and great at communicating with me.

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Callum has been having coaching sessions with James for almost 3 years now and has benefitted so much from his sessions and his training. His game and fitness has improved so much!

I had a great time with James, he’s knowledgeable and observant so I was able to learn a lot in just one lesson with him. He gave me some exercises and tips to improve my shot, footwork and ball handling skills that I can practice on my own time and be better prepared for future games/practice. Being an older student/athlete I could tell James is accommodating and looking to help his students get productive results from practice, definitely planning on training with him again. Thanks coach

Coach James has been fantastic! My son is 8-years-old and has a lot of trouble focusing. James has been kind and patient with him when most others would (at times) not have been able to contain their frustration. My son’s skills have improved greatly over the last 6 months or so that he has been working with James. The workouts are challenging and fun and my son is always excited to go. Highly recommend!

Our boys had a great first session with Coach James. He is knowledgeable, and able to choose drills to help each boy individually improve their game. Thanks!

Coach James is great! My daughter wants him to be her best friend and loves how patient he is! Her skills have improved like crazy in a short time.

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Great first coaching session. My son loves the drills and looks forward to his next session.

My son has had two sessions with James and I’ve been very impressed. I like that he is very specific on what he works on to help build my son’s basketball skills. He’s very patient and very professional. My son has enjoyed the sessions so we’ll keep going!

Coach James is an incredible coach. He has a calm, yet stern demeanor that is never condescending or demeaning, but pushes your kid to try their hardest. James was above and beyond anything I expected. James is very skilled and knowledgable. A master at his craft, no doubt!

Coach James is great! He explains everything great to my sons! I would highly recommend him!

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Coach James is very adaptable to my level of playing and my son's level. He is quick and energetic and is very observant. I am learning so much about basketball, my body, and how to improve. James has been terrific.

Coach James was a fantastic coach! We enjoyed his techniques and encouragement. My son looked forward to training with him. We would recommend coach James to everyone.

Coach James is outstanding! My son is 13 years old and has been more energized, motivated, and confident after each practice. I have been very impressed with the practical application and fundamental skills that are included all throughout his lessons. He has a great variety of drills that keeps it fresh and fun. He is very professional, responsive, and friendly. I feel like he listens to my suggestions as a parent. Coach James was able to work with me to find a regular weekly schedule that fits in great with my sons basketball team schedule. He is always on time and continues through the entire hour. My son looks forward to going to practice every week. I highly recommend Coach James for anyone looking to gain some solid growth in their basketball skills.

My grandson is doing very well with coach James. Highly recommend.

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James! Hope all is well. Any chance you have a opening tomorrow afternoon and or any Monday Tuesday late afternoons? Thanks Joel

My boys loved their first session with Coach James. They said it was fun but hard! That's exactly what I want for them!

Great confidence booster

James is very professional. He utilizes the entire time to coach and teach. He is able to see subtleties in movement that you can't pick up on yourself.

July 27, 2020: On my second training, James helped me continue to build on what we started with. He continues to see areas of improvement that I cannot see on my own. James is very professional and I enjoy getting to understand his approach to coaching and teaching. Highly recommend for all ages. I am an adult and he is helping me tremendously and a lot of fun.

My son really enjoyed his first session with coach James. He is soft spoken rather than loud or intimidating which is what my son responds to best. He also quickly keyed in on specific drills that will address areas he needs to improve. It was a good workout by the end and he has been able to use the drills at home to continue improvement in his game. Look forward to the next session!

Patient, kind & skilled. Great communication.

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My son has thoroughly enjoyed working with Coach James!

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Great first session look forward to the next.

Coach James is great with kids. He knows the game and works hard to help my son improve his skills and knowledge. He’s very positive and great to work with.

I had a great first session with Coach James! Really helped me see basketball on a new level and see areas I can improve. Looking forward to my next session

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James did great at pinpointing where our son could improve and giving him drills to help improve.

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James started working with my 11yr old a couple weeks ago. He is getting more out of the sessions than he gets in the 2 hours he practices with his team. I would highly recommend

Coach James is positive and encouraging. My son learned so much after the first session. Coach James provided tips for things my son could practice to improve his ball handling.

Coach James was awesome and our son absolutely loved his first lesson! We can’t wait to keep going more and watching our boys grow into great ball player! Thanks coach!

Thank you Coach James Daniel is getting super good at basketball

My athlete is making incredible strides, in skill and on-court confidence.

James is a good coach. My son really enjoyed working with him. His positive attitude and his knowledge were great.

Great Coach as long as you’re willing to put in the work

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Coach James was great with my son Calin. He learned a lot, and is looking forward to more sessions.

Coach James is a Great Coach. I wish I had known about him or heard of Coachup before. After the very 1st session my daughter came back and said she's never learned so much in so little time. His training and techniques are none like I've had before.-he's the best. My daughter has had 3 sessions so far and I've never seen so much confidence in her and in her games as she's had before. Her stats has been great and consistent and for that I am grateful. I will definitely recommend Coach James to anyone.

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These sessions have been great for me! Already a lot better of a shooter and his drills definitely helped so I would definitely recommend coach James

Amazing with my 9 year old son who has ADHD. Even after just two lessons we can see such an improvement in his basketball skills.

Coach James is everything I desired in a coach for my Son. My Son is having the best Coaching sessions with James. I Appreciate James expertise and teaching skill so much. My Son has Advanced in his basketball performance tremendously !! Thank so much
Fahtima Burton

Coach James connected well with my son. He was great working one on one with my son, correcting some bad habits that he had.

Evan really enjoys training with Coach James. He knows how to teach these kids well. Evan has done training in the past and thinks James is the best! Thanks for all your help:)

Coach James was such a great match for my 12 year old son. He immediately tuned in to what my son needed to work on, taught him a TON in just one lesson, and was patient and kind in the process. Exceeded expectations!!

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My son loves training with coach James . He says he knows basketball and that since training with him, he has improved his shooting and ball handling immensely. I would definitely recommend him to anyone .

My son has high functioning autism and Coach James was amazing with him! So much so that even after completing his session with him he often mentions how much he enjoyed working with him. His training covered more than just the game, but also agility, and form. I would highly recommend him to anyone looking for a great coach, with a good knowledge of the skills needed to play the game of basketball so much better.

We had an awesome first lesson! Can’t wait to book more!

Coach James is awesome. Made my son feel comfortable with his abilities of playing basketball.

James has been doing a great job with Aidan

Thanks for the great session. Well prepared lesson and gave him lots of drills he can practice until the next time. We will definitely reschedule another lesson in the future.

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Coach James has been excellent with my son who is in 6th grade. He is learn the correct way the shoot, dribble, pass, etc., which will be a great foundation. My son looks forward to his coaching session each week.

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I loved training with Coach James
He is an excellent Coach so far. He made me work hard on my first day and I really appreciated that.

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Coach James was great! He is very knowledgeable and a great teacher. My son really enjoyed the training session and is very excited to return next week. He wouldn't stop talking about how cool and nice Coach James was. We feel that coach James will be the key to taking my son's game to the next level, and we can't wait!

First session was amazing! Will be adding many more! James was so amazing and honest in regards to my sons abilities and what work needed to be done. Took him back to basics and in one session gave him the confidence he needed to continue! Thanks Coach James!

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James is awesome. Very very helpful personalized coaching for my 13 year old son. Highly recommended.

James is amazing he has helped my son so much in two sessions. I'm for sure booking more sessions . Thank you James

Coach James is a great coach. My boy has learned a lot from him over the past couple of months. He is very patient and knows how to work with young players. I would definitely recommend Coach James to others.

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James has been my son Jeff’s basketball coach through the Holladay Lions Recreation League for two seasons. It has been a pleasure and a joy working with Coach James. James has been a great positive influence on Jeff. Not only have Jeff’s basketball skills progressed because of Coach James’s knowledge and skill, but he has been a good example to Jeff. James is always professional, positive, and polite. He has always been reliable and an excellent communicator with parents. We hope our son has the opportunity to work with James again. It has been a pleasure getting to know and working with James.
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